Bitwala is a Bitcoin-first wallet with a card operating in the European regulatory space.

Previously known as Nuri, the company had an established market presence. However, Nuri did not survive the crypto market collapse. When I joined the project, the challenge was not visual. It was existential. The question was not how to redesign — but how to regain trust, reposition the product, and compete in a market dominated by major players under radically changed conditions. My role started at the strategic level: defining how Bitwala could re-enter the market — not as a comeback story, but as a structurally stronger brand.