Brand + Package

When the idea comes from
the user experience.

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Project Overview

Year

2023

Service

Brand, product, package, website

Role

Creative Co-Director/ Art Co-Director

In 2023, we reimagined hosiery with Lalalegs, an innovative approach to the comfort and aesthetics of stockings. This project included branding, product design, packaging and web presence, turning a common annoyance into a stylish solution.

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Challenge and Innovation

Usually only one stocking tears. That's why there is only one stocking per package and we sell 3 stockings as standard - buying three stockings is like having two pairs!

Next, we solved the second pain point - it's hard to pull the stockings on. Our concept is based on how the product is used. You have a package - you almost wear them! Half the pain of changing stockings is getting them rolled up (and more damage - beware of nails!). We do that for you and you just put them on.

Usually only one stocking tears. That's why there is only one stocking per package and we sell 3 stockings as standard - buying three stockings is like having two pairs!

Next, we solved the second pain point - it's hard to pull the stockings on. Our concept is based on how the product is used. You have a package - you almost wear them! Half the pain of changing stockings is getting them rolled up (and more damage - beware of nails!). We do that for you and you just put them on.

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Design and Packaging

Yes, the design features familiar imagery, but that only adds to the appeal in the marketplace.

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Brand Essence

“Lalalegs got your back (and your legs)!” That’s our promise of comfort meets grace. This isn’t just hosiery; it's a revolution wrapped in cheeky fun.

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